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Category: Tips & Best Practices

How to Sell a Maintenance Agreement

Maintenance agreement pitches fail when you lead with the contract. Commercial roofing contractors who lead with the client’s own repair history, position preventive maintenance as a financial decision, and time the conversation after a successful service call close more agreements, build longer client relationships, and grow a stronger reroofing pipeline.

A Roof Replacement Is Not the End of the Relationship. It’s the Reset.

A completed commercial roof replacement is the strongest entry point into a long-term client relationship, not the conclusion of one. Learn how installing contractors can use the post-replacement baseline, maintenance agreements, and lifecycle documentation to build recurring revenue and protect client relationships from day one.

The Roofing Lifecycle Model: What It Is and Why It Changes How You Sell

The roofing lifecycle model is a business framework built around a connected progression: inspect, document, budget, service, and build history. For commercial roofing contractors who implement it fully, the model transforms how they sell, how they manage client relationships, and how predictable their revenue becomes over time.

Data-Driven Roofing Sales: Building Trust That Converts

Today’s customers expect faster answers and more visibility during the sales process. In this webinar, John Kenney and Zach Carpenter discuss how roofing contractors can use inspection data, reporting, and connected workflows to build trust, support stronger customer conversations, and create a more professional sales experience.

From Contractor to Roofing Partner

Fixing roofs solves immediate problems, but becoming a trusted roofing partner creates lasting customer relationships. Discover how better documentation, proactive communication, and long-term planning help commercial roofing contractors deliver more value throughout the life of a roof.

Increasing Service Revenue Without Adding More Customers

Growing service revenue doesn't always mean finding more customers. Explore practical strategies for identifying additional repair opportunities, improving customer communication, and creating a more consistent service process.

You're not selling roofs blog post cover with computer and roofing software

You’re Not Selling Roofs. You’re Managing Data.

Most roofing contractors still think in terms of jobs. Find a problem, fix the problem, move on to the next one. That approach works, but it also keeps you stuck in a cycle where every job has to be sold from scratch.

Why Process Matters More Than Who You Hire Blog

Why Process Matters More Than Who You Hire

Training and retention issues in roofing are often blamed on hiring, but the real problem usually comes down to process. When expectations and communication are inconsistent, even strong crews struggle to perform and stay aligned.

Best Practices for Running a Profitable Roofing Service Department

Best Practices for Running a Profitable Roofing Service Department For many commercial roofing companies, service and maintenance are treated as necessary add ons rather than strategic revenue drivers. Crews respond to leaks, complete small repairs, and move on to the next call. While service work keeps customers satisfied, it is…

Predictable Profits Through Lifecycle Management

Predictable Profits Through Lifecycle Management Insights from John Kenney of Cotney Consulting After more than four decades in the roofing industry, estimating, managing operations, and leading large commercial service divisions, one truth has never changed: profitability depends on predictability. Thriving companies aren’t just skilled installers; they’re disciplined operators. They know…

Predictable revenue blog post promo

Want Predictable Revenue? Start With Better Inspections

The most reliable commercial roofing revenue does not come from chasing the next project. It comes from clear data, proactive inspections, and a repeatable process that turns roof conditions into planned work instead of surprises.

The Evolution Of Inventory Management

With insights from a seasoned contractor and a software engineer, this webinar addresses the challenges and solutions for improving your inventory management strategy.

Roofing Renaissance

Adapt And Thrive In The Era Of Gen Z

With guests all under 28 years of age, this stimulating Coffee Conversations explores the emergence of Gen Z in the roofing industry and how to harness their potential for business growth in a new era.

roofing data strategies

Asking The Right Questions, Getting Accurate Answers

Improve your business by building a change mindset, based on self-reflection and data. In this new Read Listen Watch® (RLW), Heidi J. Ellsworth hosted Eugene Zukowski, Michael Black and Alex Pegnato to talk about the power of data.

Chart A Course Toward Success With Smart Data Strategies

Discover insights into the current state of data analysis among roofing contractors and learn how understanding industry trends can optimize your business.

coatings inspections

Inspection Insights For Your Commercial Business

Understand how to use inspections not only to build business but to mitigate risk for your commercial roofing installations and waterproofing applications.

custom roof inspection report

Enhancing Communication with Roof Inspection Reports

In the competitive world of commercial and residential roofing, communicating effectively with prospects and customers is crucial for winning jobs and success. One often overlooked aspect of this communication is the quality of reports and documents provided to potential clients.

business intelligence in roofing

A Deep Dive Into BI Strategies

Understanding the role of business intelligence in roofing from the experts themselves.

roofing maintenance contracts

Maintain Your Business With Maintenance Contracts

In our latest Lunch & Learn, you’ll learn why offering maintenance contracts is key to boosting your business and improving your customer relationships.

roofing trade shows

10 New Tips For Conquering Roofing Trade Shows

Whether you're a seasoned attendee or a first-timer, here are some tips to help you make the most of your trade show experience at the upcoming 2024 International Roofing Expo and beyond.

Customer Success

Why is Having a Customer Success Team For Your Software Provider Crucial?

While software features are undeniably important, there is one often overlooked element that can make a significant difference in your overall satisfaction and success with the software: the presence of a dedicated customer success team or manager.

Adopt Roofing Software

How to Successfully Adopt and Implement Roofing Software

Whether you're considering investing in roofing software or have already taken the plunge, Jobba has compiled valuable tips and best practices for a smooth and effective adoption process.

business strategies for roofing companies

Business Intelligence and Data: What you Need to Know

In an era of endless data, business intelligence can help you evaluate your roofing company’s success and reach your benchmarks.

Roofing Data Systems

Data Systems that are Built for Convenience and Security

In a world where data breaches are becoming more common, the roofing industry is not immune. What do things like access security and data governance have to do with nailing shingles?

centralize documents

Why Roofing Contractors Should Centralize Their Documents

In today's fast-paced business landscape, roofing companies often find themselves needing to transition from one software platform to another.

roofing technology advancements

Jobba’s Guide To Roofing Technology’s 4 Biggest Advancements

The roofing industry has undergone a digital revolution, and technology advancements are reshaping the way contractors and business owners operate. Keeping up with these innovations can be challenging, but it's crucial for staying competitive in today's fast-paced business landscape.

Streamlining the Estimation Process

Software That is Streamlining the Estimation Process

In a recent episode of RCS's Read, Listen, Watch (RLW) series, Eugene Zukowski, Senior Product Specialist at Jobba, spoke about how Jobba's software is changing the roofing estimation game.

Roofing Software Transitions

6 Key Factors for Upgrading Roofing Software

In today's fast-paced business landscape, roofing companies often find themselves needing to transition from one software platform to another.

roofing data

Are You Utilizing Your Roofing Data To Make Good Business Decisions?

Sorting through spreadsheets of overwhelming data can lead to roofing business owners, managers, and leaders not even attempting to analyze it. They are missing valuable insights that can help assess the overall business, make more informed decisions, optimize operations, and more.

construction-grade tablets

Why Contractors Need Roofing-Grade or Construction-Grade Tablets and Technology

Roofing contractors are always looking for ways to improve workflows, increase efficiency, and deliver better client results. One way to achieve this is by using construction-grade tablets on the job site.